A woman stands next to cocoa trees that have numerous cocoa pods

What is Fair Trade?

Cover photo: a Fairtrade cocoa farmer stands next to cocoa trees in Côte d’Ivoire; photo courtesy of Fairtrade Canada.

Fair Trade is an alternative business model that aims to improve trading conditions for Global South producers. Fair Trade is based on principles of economic and social justice.

Fairtrade is a product certification system operated by Fairtrade International (Fairtrade Canada).

The Fairtrade system ensures:

  • Producers, workers and artisans receive fair pay
  • Gender equality within democratic cooperatives
  • Conditions of work are fair and work environments are safe
  • No child labour
  • Strict rules to reduce environmental harm
  • Communities benefit from the Fairtrade premium, a portion of profits dedicated to education, healthcare, and other community initiatives

You can take action as a global citizen and show solidarity with producers in the Global South by purchasing fair trade products and helping to promote fair trade in your community!

Fairtrade products available in Manitoba include:

  • coffee
  • tea
  • sugar
  • coconut
  • chocolate and cocoa products
  • wine and
  • many others!

Fair Trade LogoLook for the Fairtrade logo on products in Manitoba stores! Learn more about other logos that indicate ethical and sutainable products.

Fairtrade is a Voluntary Sustainability Standard (VSS) and has many links to the SDGs!

  • No Poverty
  • Zero Hunger
  • Gender Equality
  • Decent Work and Economy Growth
  • Responsible Consumption and Production
  • Climate Action
  • Peace, Justice and Strong Institutions
  • Partnership for the Goas